Bringing
Cinema to Life,
With the Audience
marketing coordinator
Busan International Film Festival (BIFF)
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At Nampo-dong, the historic birthplace of BIFF, I served as a marketing connector leading promotion and operations for Community BIFF.
I brought fresh energy to this iconic location by championing 'Audience Sovereignty' and creating an inclusive festival where every visitor becomes a protagonist.
#Strategic_Storyteller
: Redefining Identity
Redefined the festival’s identity through the friendly 'Busan-Cinema-Travel' concept, creating a welcoming space where younger generations and tourists could naturally mingle.
Expanded online engagement by achieving a 30% spike in Instagram followers through targeted content production.
Recorded a 79.4% average seat occupancy rate through meticulous, data-driven ticketing campaigns.
#Integrated_Coordinator
: Seamless Execution
Managed the entire marketing flow to ensure a seamless experience, from the UI/UX website renewal to paid media execution and diverse multi-channel content production.
#The_Backbone
: Fiscal & Strategic Management
A reliable pillar managing the full lifecycle of festival operations
Project Architecture: Meticulously designed the entire marketing workflow, from the initial planning stages to final execution.
Fiscal Stewardship: Realized efficient resource allocation by transparently managing and executing promotional budgets.
Strategic Leadership: Led the way to high-quality results through active communication with external partners and various creative teams.
[COMMUNITY BIFF: 2023 & 2024 Festival Highlights]
ⓒ 2026. JIWON LEE All Rights Reserved.
ⓒ 2026. JIWON LEE All Rights Reserved.
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